“When you go through hell, keep going”. Limor Fried, the founder of Adafruit Industries, developers of DIY open-source hardware kits shares how it is to start and run a business as an engineer.
Adafruit Industries started in 2005 by producing kits for people to make different electronic devices using simple technology. By the year, 2012, it has reached $10million in trade sales for their DIY kits. Entpreneur.com named Limor Fried as the Entrepreneur of 2012. Here are some of her thoughts in her interview with Entpreneur.com.
On being open to the public: Not afraid of sharing information, Adafruit shares videos of how things go in the Adafruit factory and even schematic diagrams of their products. She is not afraid if people will steal the ideas or not. Instead, from these videos and other shared information, people give feedback on their products and share their ideas.
On customer service: Being an engineer first rather than a businessperson, Limon did not find the business end like customer service as something natural. But to her, teaching people is something that she likes. A big part of their customer service is giving tutorials, telling people about their products, the how to’s and cater to customers’ questions through their Ask Engineer videos.
On women and engineering: According to Fried, electronics has now become an art. Everyone, whether man or woman, likes to create or to build things. At Adafruit Industries, every gender is celebrated.
A Tip for Start Up Entrepreneurs: “When you go through hell, keep going”. It is not easy to start a business. Every day is an up and down cycle. The important thing is that you have the frame of mind that you can get through these struggles.”